Psoriasis in the Summer: Why Our Community Needs More Than Just Treatment

It’s 90 degrees out. The sun is shining. Friends are heading to the beach or pool. But if you’re living with psoriasis, chances are your first instinct isn’t excitement, it’s anxiety. What will people think if they see your skin? Will the heat make things worse? Should you even go?

As someone who’s lived with psoriasis for most of my life, I know that summer can be the hardest season. Not because of the weather but because of what it brings out in us: fear, self-consciousness, and frustration.

Now that July is here and with heat waves sweeping across many parts of the country; we know what this season brings for our community. In recent weeks, we’ve seen a clear spike in concerns related to summer. Flare-ups caused by heat, humidity, and sun exposure are top of mind. People shared how stepping outside for just a few minutes left them red, itchy, and discouraged.

One customer told us how a short walk in the heat turned into days of painful flare-ups on her arms. Another described how sunscreen irritated their plaques so badly, they had to skip their family’s vacation hike altogether.

And it wasn’t just the physical symptoms; many shared the emotional weight of hiding their skin during summer events. Weddings, beach trips, family reunions. These are moments that should be filled with joy, yet for people with psoriasis, they’re often clouded by the fear of stares or questions.

One father told us he skipped a pool day with his kids because he couldn’t bring himself to take off his shirt. Another woman shared that she wore a long-sleeved maxi dress to a June wedding, because she couldn’t bear the thought of people noticing her flare-ups.

These stories aren’t rare. They’re reminders that psoriasis isn’t just about managing symptoms, it’s about supporting the whole person through every season.

At Nopsor, we believe that support doesn’t stop at the product. We see ourselves as companions on this journey. That means:

• Offering gentle, effective care that works with your skin, not against it

• Educating our community on how to navigate seasonal triggers like heat and UV exposure

• Reminding people that they’re not alone in how they feel

Summer should be a time to enjoy life, not feel like you have to hide from it. That’s why we’re not just here to treat flare-ups, we’re here to walk beside you as you live your life fully, with confidence.

If you’ve ever felt the pressure to cover up or cancel plans because of your skin, you’re not alone. Let’s change the story. Let’s support each other in every season.

Ernesto Aguilar
CEO, Nopsor