Psoriasis Insights from Nopsor’s CEO

Michelle Logan had lived with psoriasis for almost 20 years. She had tried injections, creams, tanning beds — and finally quit going to the dermatologist. Then a missionary named Shawn Paul, who had psoriasis himself, saw her at church and handed her husband a bottle of Nopsor. This is her story

In 1999, a dermatologist told José Luis Aguilar Sánchez to stop wasting his money. He was 58 years old, an engineer by training, and psoriasis covered nearly 90% of his body. Instead of giving up, he went home to his garage in Querétaro and started over.

For too long, psoriasis care has been measured by one metric: how fast can we clear the skin? Patients today are asking a different question — how safely can we care for it over the long run? Nopsor CEO Ernesto Aguilar on the shift in patient voice, the hidden daily burdens the industry ignores, and why dignity and long-term safety need to be the new standard.

In August 2025, Nopsor launched refreshed product packaging and a redesigned website. CEO Ernesto Aguilar explains what drove the changes — clearer communication, a more useful knowledge hub, and a commitment to growing without losing what makes Nopsor unique: the origin story behind the formula and the community it was built for.

I lived with psoriasis for years under the wrong diagnosis, trying cortisone shots, thousand-dollar steroids, UV therapy, and elimination diets. Nothing worked — and I still didn't know what I actually had. When a PA-C finally asked if I'd ever had a biopsy, everything changed. The answer had been in my own family the whole time.